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This web page has the following in the site, "If you need something installed, built, fixed or maintained, we are your reliable and trusted partner for all your home maintenance, home repair, improvement and remodeling needs." We viewed that the web site also stated " With award-winning quality and attention to detail, our own skilled craftsmen have extensive experience from a wide range of projects to meet all of your interior carpentry needs." It also said " Home Repair and Improvement Services in the Greater Kansas City Area. One call does it all! Screening in existing decks." The header had home as the highest ranking search term. It is followed by improvement, repair, and kansas city which isn't as ranked as highly as home. The next words they uses is overland park. kc was included and will not be seen by search parsers.